Matthew B. Carter

Matt began his career at Visit Indy in 1985 after serving as a commercial banking analyst for Indiana National Bank (now Regions Bank). He currently leads destination development efforts for Visit Indy and has served as CFO and COO during his tenure. Matt focuses his efforts on destination development—aligning business intelligence and placemaking for the betterment of Indy to its residents and visitors. Matt led efforts to create the first destination tourism master plan in the U.S. and was the creator of MusicCrossroads—a strategy that has led to the relocation of multiple cultural organizations (Music for All, Percussive Arts Society, Drum Corps International, and USA Football) making significant impacts on youth and talent worldwide along with hosting their convention and related events – creating over $1 billion worth of business for the city since its inception in 2007. It has also served as a catalytic talent attraction strategy welcoming millions of students and emerging talent to a city that embraces their cultural choice of activity. Matt is the board chair of the Mapleton-Fall Creek Development Corporation and currently serves on the boards of Goodwill Industries of Central & Southern Indiana Foundation (past chair) and is a founding organizer and member of the Indiana Arts Education Network (IAEN) board. He is on the technical team of the White River Regional Plan; steering committee for Reconnecting to Our Waterways (ROW); and serves on the Indianapolis Metropolitan Planning Organization’s Comprehensive Economic Development Strategy (CEDS) committee and implementation team. He was a founding board member (treasurer) of Leadership Indianapolis and the Indiana Jazz Fest and also chairman emeritus of the board for Music for All. Matt was appointed by Lt. Governor Suzanne Crouch to serve on the Indiana Tourism Task Force – which recommended the creation of the Indiana Destination Development Corporation – and by Mayor Joe Hogsett to serve on the Indianapolis Greenways Development Committee, the city’s advisory board for greenway and trail growth in the city. Matt is a graduate of the College of Business at Ball State University. Matt is married to Leslie, and they are proud parents of quadruplet daughters, Katelin (age 34), Elizabeth (age 34), Abigail (age 34), and Katherine (age 34) and son Ben (deceased).