Stephen Marshall

Director

Professor, Department of Media and Communication at East Tennessee State University

Dr. Stephen Marshall is a professor in the Department of Media and Communication at East Tennessee State University as well as a brand strategist for Creative Energy of Johnson City, Tennessee. He received his Ph.D. from the University of Florida. Marshall brings extensive professional and academic experience to every endeavor. Publications and research presentations focus on strategic brand and media strategies, multicultural advertising and educating for the changing media landscape. His large client portfolio includes consulting for companies like Adobe, Coca-Cola, Texas Pete, Glory Foods, Pal’s Sudden Service, Northeast Tennessee Tourism Association and the Birthplace of Country Music Museum as well as various organizations at East Tennessee State University. Prior to academe, Marshall worked for Nielsen, supporting media agencies focused on advertising effectiveness and Spanish language audiences. Marshall is known for his collaborative leadership style and innovation in education. For example, he initiated the first Digital Marketing Graduate degree in Tennessee. He is responsible for creating Adobe’s first-ever in the country university alliance focused on teaching students with Adobe’s Digital Marketing Cloud – the premier enterprise platform for Fortune 500 companies.